The Mix Mapper is a planning tool your IPGH agency will use to gain client alignment on new marketing areas to explore, and what "level" of ideas are needed for this tactical planning season (think block and tackle versus big ideas).
Key Questions to Answer
- What Marketing Mix do we want to focus on?
- What proportion of Communications/Experiences/Solutions/Conversations/Branded Content & Entertainment do you want to achieve?
- From brilliant basics to first-in-class initiatives, what proportion should your agency be focusing on?
Brilliant Basics
It’s block and tackle, flawlessly executed.
Best of Its Kind
It’s a best-in-class standard tactic that will shape the category.
Example: World’s Smallest Booth
First of Its Kind
It’s an unprecedented first that inspires the entire industry.
Example: Sickbeats
Ready to put your Mix into practice? The Mix Mapper is a handy tool that allows you to map your ideal mix of tactics to your Strategic Imperatives and Communication Strategies, viewing them all at a glance.
Contact your agency Account lead to get started on your Mix Mapper
Download it here